Senin, 20 Juni 2011

[Y755.Ebook] Download Ebook Traffic Safety, by Leonard Evans

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Traffic Safety, by Leonard Evans

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Traffic Safety, by Leonard Evans

Book Description "Traffic Safety" applies the methods of science to better understand one of the world’s most pressing public health problems. More than a million people are killed annually in traffic worldwide. This 2004 book is even better than the author’s 1991 classic "Traffic Safety and the Driver". The present book covers many safety policy topics. "Traffic Safety" goes to the heart of the problem, with unconstrained analyses of the inadequacies of government in one of its chief responsibilities – to protect life. A dramatic development since the earlier book is that the United States has fallen far behind other countries in traffic safety. Prior to the mid 1960s, the US had the world’s safest traffic. By 2002 it had dropped from first to sixteenth place in deaths per registered vehicle, and from first to tenth place in deaths for the same distance of travel. Over 200,000 more Americans were killed in traffic than would have died if the US had matched the safety progress in such better performing countries as Britain, Canada, or Australia. This topic is treated in detail, and explanations are offered for the ongoing US failure.

  • Sales Rank: #1673248 in Books
  • Brand: Brand: Science Serving Society
  • Published on: 2004-08
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x 1.25" l,
  • Binding: Hardcover
  • 445 pages
Features
  • Used Book in Good Condition

Review
.. well written and easy to understand. -- insightful and thought provoking. -- Transportation Research Forum, Vol 44, Issue 1, 2005

Drivers will learn tips for being safer - but chapter "The Dramatic Failure of U.S. Safety Policy" is the showstopper. -- Journal of the American Medical Association - JAMA, August 10, 2005

Evans is a brilliant scientist whose work deserves to be read. -- The Lancet, October 16, 2004

It is truly an enjoyable and easy book to read. Evans has included some great stories to illustrate concepts. -- Choice (American Library Association-ALA), February 2005

The encore is even better than the original 1991 classic, "Traffic Safety and the Driver" -- Israel Medical Association Journal, January 2005

highly readable, entertaining, and educational volume on the scientific evidence regarding road safety interventions. -- British Medical Journal, February 12, 2005

From the Publisher
The author’s 1991 book "Traffic Safety and the Driver" received world-wide acclaim, and has been repeatedly called a ‘classic’. Readers of the August 2004 "Traffic Safety" who were familiar with the earlier book are universally agreeing that "Traffic Safety" is even better.

From the Inside Flap
More than a million people are killed on the world’s roads every year. The total keeps increasing. In a typical month, more people are killed on the roads of the United States than were killed in the September 11, 2001 terrorist attacks. Unlike other causes of death, traffic victims are mainly young. Prior to their crashes, most victims could look forward to long healthy lives. Traffic crashes are one of the world’s major public health problems, yet this is inadequately recognized by government and public. Traffic Safety uses the methods of science to examine the deaths, injuries, and property damage from traffic crashes. Results derived from many disciplines, including psychology, sociology, medicine, epidemiology, criminology, biomechanics, economics, physics, and engineering are synthesized into easily understood relationships. Readers familiar with the author’s 1991 classic book Traffic Safety and the Driver will find the same strengths in Traffic Safety. However, Traffic Safety has features not present in the earlier book. Traffic Safety presents for the first time a large number of results and graphs not published elsewhere. These new findings augment the comprehensive review and synthesis of what has been learned from the world’s mainly post-2000 literature. Countermeasures are critically examined, and firm conclusions reached regarding those that have been successful and those that have not. Traffic-safety performance in different countries is compared. United States safety policy is shown to be obsessed with factors that have little effect on safety, while neglecting important factors. The result has been a disaster for the nation. If the US had matched safety progress in Canada, Britain and Australia, 200,000 fewer Americans would have been killed between 1979 and 2002, Bold recommendations on ways to make much better future progress in all countries are presented. A reviewer of the author’s 1991 "Traffic Safety and the Driver" wrote "This is a book for everyone interested in making roads safer". This statement is even more applicable to "Traffic Safety".

Most helpful customer reviews

11 of 13 people found the following review helpful.
Excellent book, strongly recommended
By Richard A. Young
My field of expertise is driver performance and traffic safety, and as a specialist in this field I can strongly recommend this excellent book. Leonard Evans is widely recognized as the world expert in this area, as far as the basic physics and research data on traffic safety issues are concerned. I bumped into him at the recent 2005 SAE meeting and told him I thought his new book was even better than his first (which was great as it was) -- and he replied "Of course it is better, I have had 10 more years to study the problem." Seriously though, his first chapter is available from hist website [...] and it alone will improve your whole attitude, if you are working in or interested in the area of traffic safety, and whet your appetite for the rest of the book. Note that this book does not have the usual avenues that large book companies have for widespread announcements and distribution, and its important messages should be given widespread attention in my opinion, so I would recommend you order it and let others know about it if you liked it as much as I did.

6 of 6 people found the following review helpful.
Essential reading for researchers, clinicians, and engineers
By drmfreeman
Leonard Evans has put into straightforward and easily understandable terms the reasons why traffic crashes are the most frequent cause of traumatic death in first world societies. His ways of turning problems inside out and examining real causes while identifying confounders helps turn even the casual reader into something of an expert in traffic safety.

10 of 12 people found the following review helpful.
A regulatory must-read
By Chnaane
On a 10-point scale, I rate the quality and veracity of the data at 9.5 to 10, and the quality of the writing at 9 to 10.

Dr. Evans lucidly draws and thoroughly supports some very cogent and important conclusions, e.g., the US has placed far too much emphasis on making cars into crash-survival cells-assuming that a crash is inevitable-and not nearly enough on preventing crashes in the first place. While many of his suggestions for remedying this have significant merit and warrant careful consideration by the regulatory community, Evans does make some suggestions that may have theoretical merit, but are probably impractical and/or impracticable in the real world, e.g., mandatory speed governors on all vehicles.

Evans also does an excellent job of soundly and robustly documenting and supporting his opinions, e.g., the auto safety rubric in the US places doctors, lawyers and politicians in charge of policies that should instead be administered by engineers. He skillfully and incisively excoriates a regulatory system gone horribly wrong without sounding as though he's hysterically pushing conspiracy theory or a self-serving agenda (cf. Ralph Nader).

Evans' comparative analysis of the results of various countries' overall traffic and road safety regulation schema is enlightening, educational and-for those of us in North America-alarming.

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[C905.Ebook] Download Ebook Curcumin for Brain Health: How to Choose and Use the Right Form of the Most Potent Herbal Antioxidant to Fight Brain Aging, by Robert S. R

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Curcumin is often touted as a cure-all, and there's even real evidence that curcumin every day keeps Alzheimer's away. In supporting brain health and reducing the risk of Alzheimer's disease, however, not every curcumin product gives the same results. This book describes how you can choose and use the forms of curcumin that pose the greatest promise for staving off Alzheimer's, aneurysm, and stroke, and the simple lifestyle changes that can make a big difference in brain aging.

  • Sales Rank: #427841 in eBooks
  • Published on: 2015-03-20
  • Released on: 2015-03-20
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Brain health
By Joyce Amonett
This book explains how Curcumin is good for brain health
I wish everyone would read this and it is very informative.
Mr Roster writes everything in plain English so you can understand enjoyed reading.

1 of 1 people found the following review helpful.
We can all use help for our brains.
By C. Hollifield
I found this well written and informative. . I don't know if I reviewed this book before as I know I bought the book some time ago but I thought I'd tell you about my experiences taking this supplement over the past year as a result of reading this book. I find the gray brain fog I've been immersed in to be basically gone. I was seriously scared at my memory lapses especially at work. Yes, I may still forget things, but I usually remember what I forgot within a minute or two. I can't believe how much better my life is with the advice Mr. Rister has suggested. I'm going to be taking this supplement for life. Kudos to Mr. Rister for helping change my life in a positive way. It has impacted my job in the best of ways. If I could give this review 6 stars, I would.

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... second book of Mr Rister I've read and I recommend it to everyone who's worried
By Nora
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[U196.Ebook] PDF Ebook Alexander the Great, by Robin Lane Fox

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Alexander the Great, by Robin Lane Fox

A biography of Alexander the Great, one of the greatest military leaders of all time; Folio Society edition.

  • Sales Rank: #2584741 in Books
  • Published on: 1997
  • Number of items: 1
  • Binding: Hardcover
  • 588 pages

Most helpful customer reviews

250 of 254 people found the following review helpful.
One of the very best!
By aengus dewar
There is a truly vast quantity of books, articles, and texts available on Alexander, and I have read as many as possible. Without a shadow of doubt I can recommend Lane Fox's effort as the best I have yet encountered (for Alexander buffs I include in that list of inferiors Badian, Tarn, Wilcken, Schackermeyr, Green - both of them - Hammond, Dodge, Engels, Bosworth, Hamilton, and Griffith to name but a few). Robin Lane Fox is rightly sceptical of sentimentality when dealing with his subject. Nor does he come to Alexander with his mind already inflexible and set on the King's more cotroversial aspects - a practice deplorably monotonous within the field. On ethical issues he keeps in mind the moral tone of the day - a habit that many modern historians would do well to engage in. He is rigorous in the extreme in his use of sources; he is analytical without being academic to the point of tediousness; and he deals with Alexander as a broad and complex human being - that is to say that he deals with the Macedonian as a ruler, a general, a lover, a patron of the arts, a drinker, a hunter, a reader of literature, a quester after glory, a figure of charisma, and also as a man of complexity and failings. It is in this last respect, his varied view of the Alexander, that he succeeds the most, for many of his biographers tend to concentrate on one aspect to the detriment of all others and consequently fail to give a rounded picture of the King. Lane Fox realises that oversimplifying the personalities of long dead figures does more to cloud them than to clarify them. For this he is to be commended highly. His style is lucid and often pithy. If at times you are lulled into thinking that you are reading a novel, don't be fooled; you are constantly bombarded with scrupulously researched information that is presented in the most easy going style. He gives excellent notes and a comprehensive bibliography at the back of the book for those who are interested in the finer details of source and analysis - some 60 pages of miniscule print. I gather that some have labelled this a 'boy's own account' of the ruler. That is quite simply not the case. It is far more competent AND FACTUALLY CORRECT than most of the more academic texts currently available. If you haven't read this one you simply don't know Alexander. P.S. - If you are coming to Alexander on foot of seeing or reading the recent Michael Woods effort (In the footsteps of A the G), disregard everything you heard. The BBC series was shallow, journalistic in the worst possible way, and on more occasions than one would like to believe was factually incorrect. Fox is by far the better historian. I reiterate, this is a must.

116 of 119 people found the following review helpful.
Superb Writing
By Mark Edward Bachmann
This is an extraordinary history. Anyone expecting a conventional biography will be disappointed, since the biased and fragmentary nature of the primary sources makes modern biographical treatment for Alexander impossible, even more so than for other ancient heroes. However, one thing about the peripatetic conqueror that seems to be known with some certainty is the itinerary that defined his brief life. Starting from this, Mr. Lane Fox applies his own intimate knowledge of the middle and near-eastern landscape to create a book which, at its most basic, reads like a highly literate travelogue. This is all backdrop, though, for a kind of detective story as the author picks apart the tantalizing fragments of information and disinformation that, once boiled down, reveal for us Alexander's character. The bold military prodigy is clearly apparent here, but that's the standard textbook part of the story. Rounding out the picture, we see him as the cosmopolitan diplomat, beloved egalitarian leader-of-men, bisexual libertine, respectful supplicant to his gods, forgiving victor, gallant defender of women, ostentatious potentate, superstitious fool, charismatic orator, fearless in-the-trenches combat commander, wily tactician, boyish adventurer, child-like animal lover, sophisticated Greek intellectual, reckless gambler, visionary strategist, loyal and generous friend, bloody mass killer, and drunken lout. And the truly remarkable thing about the history is that all these persona somehow hang together, creating a believable portrait that makes it clear why Alexander has fascinated politicians, soldiers and scholars for twenty-three centuries. Stylistically, this book is dense and will deter casual readers. However, some patience through the early pages gives enough time to get into the exotic poetry of place names and the flow of the story. The turgid logic of the character study takes over from there, and the case unfolds majestically. This is a brilliant historian at work and I highly recommend the book.

54 of 56 people found the following review helpful.
The Most Engaging Of The Alexander Biographies.
By Robert Blake
There is no shortage of books on Alexander The Great, but Robin Lane Fox supercedes them all with this grand, highly detailed and impressive work that manages to entertain, educate and excite the reader about the subject. One of the benefits of Fox's "Alexander The Great" is that he decides to do away with boring, repetitive structures and decides to use both the evidence but basic human experience to tell the tale of one of history's most fascinating kings. History, Fox explains, is motivated much by human emotion, passionate feeling aside from the usual politics. This gives his book a natural dramatic touch, it doesn't have the feel of a fictitious novel, but of a biography that really tries to explore Alexander and those around him as people. One of the disappointments in Paul Cartledge's recent biography is that he relies strictly on tablets and scrolls, and dismisses the human areas, creating characters that are cardboard cut-outs. To Cartledge everything is politics, all true relationships homosexual and any other intercourse purely done for politics' sake. Fox here gives us the portrait of a man driven by a need to discover, to reach the heights of Achilles, but also a haunted man, especially by his mother Olympias. The book is also well-detailed in the culture of the times and in his descriptions of landscapes and even home interiors, Fox manages to completely transport the reader to another time and place. Each chapter is richly detailed with not only the story of Alexander, but his influence on world history and leaders like Julius Caesar and Napoleon. We get fascinating myths, comments, tales of conspiracy and murder and one of the great interchanges of culture ever. Fox educates us about customs and rituals, beliefs and battle tactics in a work of enormous scope. It is an important thing to study the past to better understand the present. Once again we are in a time when the west is going into the east, the story of Alexander has never been more relevant. "Alexander The Great" is epic and exciting and should be sought out by anyone currently engaged in reading world history.

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Sabtu, 18 Juni 2011

[C834.Ebook] Download Reach for the Stars (Mini Books), by Janet Terban Morris

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Reach for the Stars (Mini Books), by Janet Terban Morris

If you believe you can do it, you will find out you really can. Start with this pocket-sized treasury packed with inspiration.

  • 64-page hardcover pocket gift book with two-tone gold cover and full-color interior.
  • Measures 3-14'' wide x 5-3/8'' high.
  • Makes a great gift!

  • Sales Rank: #1746036 in Books
  • Color: Gold
  • Brand: Morris, Janet Terban/ Haskamp, Steve (ILT)
  • Published on: 2002-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.46" h x .43" w x 3.04" l, .15 pounds
  • Binding: Hardcover
  • 64 pages

About the Author
Steve Haskamp has illustrated Make Your Own Calendar every year since 2004. He is also the illustrator of several children's books including the enormously popular Five Silly Moneys and Five Little Ladybugs.

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0 of 0 people found the following review helpful.
Five Stars
By Christel Ward
Gave this as a graduation gift.

1 of 1 people found the following review helpful.
Yes you can!
By J. Arena
Reach for the Stars is a Pocket Gold Edition from Peter Pauper Press. It's filled with inspirational quotes to inspire or get you through difficult challenges in life. It's a small book, perfect for carrying around in your bag. It's a great thing to refer to in spare moments that might otherwise be wasted time.

My favorite quote is from Jill Ruckelshaus: "It occurred to me when I was 13 and wearing gloves and Mary Janes and going to dancing school, that no one should have to dance backward all their lives."

If you've been trying to get yourself to start moving forwards lately, I highly recommend Reach for the Stars!

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Minggu, 12 Juni 2011

[U970.Ebook] Download Ebook Such a Pretty Face: Being Fat in America, by Marcia Millman

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Such a Pretty Face: Being Fat in America, by Marcia Millman

We are a fat-obsessed society. Four out of every ten Americans are clinically overweight. Being fat, especially for American women, holds a special significance and is laden with symbolism. Low-fat foods, dieting programs, and diet books, few of which make a lasting difference, are the basis of a multibillion-dollar industry.

Yet, despite this obsession with weight control, there is little serious discussion of the deeper meaning of obesity. In a way, obesity is as powerful a taboo as sexuality was for the Victorians.

This book argues that the effort to lose weight should be secondary to an understanding of the mythology of fat. Being fat is seen as much more than a physical condition. Fat women are stereotypically viewed as unfeminine, either in flight from sexuality or sexual in some forbidden way, intentionally antisocial, out of control, hostile, aggressive.

Using case studies, moving, sometimes painful, autobiographical accounts, and observing such organizations as a fat rights society, Overeaters Anonymous, and a children's diet camp, Marcia Millman reveals how people live with the burden of these stereotypes and explores the truth or falsity of them.

This book proves the humanness, the defiance, vulnerability, self-doubt, courage, and even the beauty of those who violate our arbitrary standards of physical beauty. It sees them as whole people, to whom attention must be paid.

  • Sales Rank: #3348764 in Books
  • Published on: 1980-02-01
  • Released on: 1980-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .63" w x 5.50" l, .77 pounds
  • Binding: Paperback
  • 276 pages
Features
  • ISBN13: 9780393331066
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

About the Author
Marcia Millman is a professor of sociology at the University of California at Santa Cruz. She received her Ph.D. in sociology from Brandeis University. She is the author of The Unkindest Cut: Life in the Backrooms of Medicine, Such a Pretty Face: Being Fat in America, and Warm Hearts, Cold Cash: The Intimate Dynamics of Family and Money.

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7 of 8 people found the following review helpful.
Title Misleading
By S.A.H.
While the book is interesting the title "Being Fat in America" is rather misleading as the majority of the interviews and in depth dialogue is not with fat people, but with thin people who are afraid to be fat or who have eating disorders. While these people have an interesting story to tell it is not the story of being fat in America.

3 of 3 people found the following review helpful.
This book is a good read--I should know--I AM ON THE COVER!
By Diane Devoe
I was looking over my "saved" items on Amazon and this book was the last item I had listed! Just looking at the title made me smile (and I needed a smile today!). I am ON THE COVER of this book! My sister & I were at a party of an organization that used to be called NAAFA (National Assn to Aid Fat Americans!). Most of the people in NAAFA really disliked the name! Oh well!

At the gathering (in fact I think it was part of a convention) there was an announcement that, in the people milling about, were the author and camera people. We were told that if we wanted to tell "OUR" story about being FAT in America we could and it would be appreciated! So I told 1 of my many stories and I think my sister did also although I would have to check the chapters to see if she did get hers in print. My story is one chapter in the book but its been so long ago that I do not remember what it said or what it was titled! We were also asked if they could take a picture. Back then I thought I was looking pretty good for myself (a long time ago!) so we agreed. We were never contacted again and wasnt even alerted that we made the cover or were in the book! Didnt even get a free copy! I dont think I ever signed a release for the pictures! How crazy was that? Anyhow--its an interesting and insightful look into a part of the lives of different people of size from the 70's or 80's!
Diane from Brooklyn NY 11224

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Jumat, 10 Juni 2011

[A166.Ebook] PDF Download , by Yunus A. Cengel Thermodynamics (in SI Units): An Engineering Approach (8th International edition) [Paperback]From McGrawhill Educatio

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  • Sales Rank: #454041 in Books
  • Published on: 2014
  • Binding: Paperback
  • 0 pages

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1 of 1 people found the following review helpful.
One Star
By Tomas
All of the problems at the end of the chapter are in different orders, I cant do my homework?

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
good as it described, I am satisfied with it.

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Sabtu, 04 Juni 2011

[A889.Ebook] Download Ebook Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, by Annette Simmons

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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, by Annette Simmons

Story telling is a powerful communications tool that is becoming more and more recognized in the business community. These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations. As the author explains, we've been conditioned to believe that business communication should be clear, rational, objective, with no place for emotion or subjective thinking. Not true. The most powerful, persuasive communication has a human element: "Communication can't feel genuine without the distinctive personality of a human being to provide context. You need to show up when you communicate - the real you, not the idealized you.The missing ingredient in most failed communication is humanity. This is an easy fix. In order to blend humanity into every communication you send, all you have to do is tell more stories and bingo - you just showed up." This book teaches readers how to tell six kinds of stories. Part 1 explains how to shift from normal "business thinking" to story thinking. Part 2 describes the six types of story, and walks readers through the process of finding their own inspiring stories. Part 3 outlines five practical principles that maximize story as a tool to understand as well as persuade. Readers can also make journal entries to capture and develop story ideas. The book is - naturally - full of inspiring stories (some very funny). The style is lively and personal, yet eloquent and sophisticated.

  • Sales Rank: #542484 in Books
  • Published on: 2007-05-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.00" w x 1.00" l, 1.13 pounds
  • Binding: Hardcover
  • 240 pages
Features
  • ISBN13: 9780814409145
  • Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Review

"...a worthwhile guide[…]storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start." --The Globe and Mail



Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life." --Daniel H. Pink, author of A WHOLE NEW MIND



"…reading it conveys the invaluable message that powerful presentations create, whether to the board chair, PTA or a class of high school juniors, when told through a good story." --The School Administrator



"It is superb and will be one of my best of the year." --The CEO Refresher



"Simmons is an enjoyable communicator, whether she is describing parts of the human brain or sharing an embarrassing moment…offers…professionals…help finding their voice or who need to create a voice for their organizations." --Technical Communiation



“…straightforward and easy to read…offers a profound insight into why presentations succeed or fail and a very concrete approach to generating more effective presentations…strongly recommend this book.” --Business Process Trends



“…conveys the invaluable message that powerful presentations create…” --The School Administrator



“…strongly recommend this book to adult educators of all types. Although it targets trainers, the concepts and techniques…can be applied in many settings.” – Adult Learning Magazine

From the Inside Flap

Most of us have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. But great communicators know that the best way to inspire, motivate, and persuade others is to infuse a human element into discussions through the simple telling of stories.

 

Stories help people feel acknowledged, connected, and less alone. Your stories help them feel more alive. To realize the power of stories is both an incredible opportunity and an awesome responsibility. Filled with enlightening anecdotes and practical guidance, Whoever Tells the Best Story Wins helps you to understand and use that power. You will be able to craft your own personal experiences into stories that will build consensus, win others over to your point of view, and enable better group decision making.

 

The book gives you a process for finding, developing, and using your own stories effectively. You'll learn how to craft specific, intentional messages that get your ideas across using universal story structures, including:

 

Who-I-Am Stories—What qualities earn you the right to influence someone? People need to know who you are before they can trust you, so get personal. Reveal who you are, as a person, by telling a story about a time, place, or event that reveals that you have the qualities your audience seeks.

 

Teaching Stories—Certain lessons are best learned from experience—some of them over and over again during a lifetime. Telling a story that creates a shared experience will change behavior much better than offering advice.

 

Vision Stories—The prospect of a worthy, exciting future can help to reframe present difficulties as "worth it," turning seemingly huge obstacles into small irritants on the path to a worthwhile goal.

 

Values-in-Action Stories—Values are subjective. To some, integrity means doing what their boss tells them to do. To others, it means saying no, even if it costs them their job. If you want to encourage a value, tell a story that illustrates in action what that value means in action.

 

I-Know-What-You-Are-Thinking Stories—Sometimes, people have already made up their mind about the ideas you're trying to get across. It is a valuable trust-building surprise for you to share their secret suspicions in a story that first validates and then dispels their objections without sounding defensive.

 

People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important—at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do.

Annette Simmons is president of Group Process Consulting, whose clients include NASA, the IRS, and Microsoft. She has been featured on CNBC’s Power Lunch and NPR’s Market Watch, and has been quoted in Fortune, The Washington Post, and other publications. She is the author of several books, including The Story Factor. She lives in Greensboro, North Carolina.

From the Back Cover

The missing ingredient in most failed communication is humanity. Yet the sense of human presence in communication is frequently elbowed out by dry "criteria" that obscures the real goal: establishing a true connection with your audience. Whoever Tells the Best Story Wins shows you how to use your own personal stories to get your ideas across and establish the kind of shared experience that will result in agreement. By adding an element of subjective thinking to your repertoire, you'll discover how to:

 

• gain people's trust • command attention • shift from everyday thinking into story thinking • amplify the points you're trying to make • manage the different interpretations that might be drawn from your objective data • help shape group decisions and actions • tell the six fundamental types of story

 

Filled with enlightening anecdotes, this practical guide gives you the tools you need to persuade, inspire, and influence others simply by doing something you already do every day: opening yourself up to the power of story.

 

"It's not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help."

—Seth Godin, author, All Marketers Are Liars

 

"Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life."

-- Daniel H. Pink, author of A Whole New Mind

 

"Storytelling is a critical leadership skill, but one that even the most talented managers neglect. In Whoever Tells the Best Story Wins, Annette Simmons tells us why we must all learn to tell a good story, and guides us through simple steps to master this important craft. If you seek to communicate with greater impact and conviction, this book is for you."

—Herminia Ibarra, The INSEAD Chaired Professor of Organizational Behavior

Most helpful customer reviews

42 of 42 people found the following review helpful.
Why Read a Second Book by Annette Simmons?
By Terry MacDonald
I just reviewed The Story Factor, and now I will share with you why Whoever Tells the Best Story Wins is another fabulous guide to building strong leadership through stories. The Story Factor told us the "what" and "why." This book covers that briefly in Part One and goes on in Part Two to tell us "how" and "where." It's a real challenge to find the stories worth sharing and tell them at the right time. Simmons shares from experience the six types of stories and provides a series of interactive exercises to help you! find and develop these stories.

As a fairly right-brain thinker already, I find her book affirming that my instincts in presenting ideas to others are on track. I do think this book will open a whole new world of ideas of people who are more linear and fact-based. I believe that stories are amazing conduits of information that channel deeply into the listener - when they are true at heart. It's a common message when you read through motivational books that you have to have faith in yourself, in your message, and in the moment. A book that really drove that home to me was "Success Secrets of the Motivational Superstars: America's Greatest Speakers Reveal Their Secrets."

So, why should you read a second book by Annette Simmons? Because she is telling the story of stories and making a serious impact on how people communicate today. Read about it today!

50 of 53 people found the following review helpful.
Corporate Videos Benefit from Stories
By Thomas R. Clifford
"This book is actually designed to help you pay more attention to the stories you tell."

Well said, Annette! (from page 22.)

So...

Are you paying attention to what stories are you telling?

Are you paying attention to what stories your company is telling?

As a filmmaker, I am passionate about telling stories from remarkable organizations. Personal stories is the DNA for corporate videos; it's the lifeblood.

We've all seen boring videos from organizations. Have you ever considered why they are boring?

Corporate videos are often boring because they lack a personal story with any emotion.

If you are looking to put emotion back into your life, your work or your presentations, Annette Simmons's new book is a fresh look on an ancient tool.

This new book on storytelling is remarkable for three reasons:

1. It's simple but extremely effective.
Annette's style and approach creates opportunities for anyone to begin re-framing their lives, their work and their future with new stories to tell.

2. It's thought-provoking.
If you haven't given too much thought as to who you are and why you are here, Annette will guide you step-by-step to discovering your personal story.

3. It works. Period.
Our brains are hard-wired for stories so why not consciously learn how to discover, tell and share stories that matter? Annette breaks the code for storytelling so you can implement the results right away.

I have shared "Whoever Tells the Best Story Wins" in meetings and the energy of the conversation instantly changes...everyone wants to chime in and share a story! Now, everyone has a new "frame" in which to proceed.

It's no wonder, then, it has become one of my favorite storytelling references.

Thanks, Annette, for a truly inspiring piece of work!

0 of 0 people found the following review helpful.
Awesome book on storytelling
By Christopher Calhoun
Awesome book and it has really helped me with my storytelling for business and pleasure. I highly recommend you read it.

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