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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, by Annette Simmons
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Story telling is a powerful communications tool that is becoming more and more recognized in the business community. These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations. As the author explains, we've been conditioned to believe that business communication should be clear, rational, objective, with no place for emotion or subjective thinking. Not true. The most powerful, persuasive communication has a human element: "Communication can't feel genuine without the distinctive personality of a human being to provide context. You need to show up when you communicate - the real you, not the idealized you.The missing ingredient in most failed communication is humanity. This is an easy fix. In order to blend humanity into every communication you send, all you have to do is tell more stories and bingo - you just showed up." This book teaches readers how to tell six kinds of stories. Part 1 explains how to shift from normal "business thinking" to story thinking. Part 2 describes the six types of story, and walks readers through the process of finding their own inspiring stories. Part 3 outlines five practical principles that maximize story as a tool to understand as well as persuade. Readers can also make journal entries to capture and develop story ideas. The book is - naturally - full of inspiring stories (some very funny). The style is lively and personal, yet eloquent and sophisticated.
- Sales Rank: #542484 in Books
- Published on: 2007-05-16
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 6.00" w x 1.00" l, 1.13 pounds
- Binding: Hardcover
- 240 pages
- ISBN13: 9780814409145
- Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Review
"...a worthwhile guide[…]storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start." --The Globe and Mail
Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life." --Daniel H. Pink, author of A WHOLE NEW MIND
"…reading it conveys the invaluable message that powerful presentations create, whether to the board chair, PTA or a class of high school juniors, when told through a good story." --The School Administrator
"It is superb and will be one of my best of the year." --The CEO Refresher
"Simmons is an enjoyable communicator, whether she is describing parts of the human brain or sharing an embarrassing moment…offers…professionals…help finding their voice or who need to create a voice for their organizations." --Technical Communiation
“…straightforward and easy to read…offers a profound insight into why presentations succeed or fail and a very concrete approach to generating more effective presentations…strongly recommend this book.” --Business Process Trends
“…conveys the invaluable message that powerful presentations create…” --The School Administrator
“…strongly recommend this book to adult educators of all types. Although it targets trainers, the concepts and techniques…can be applied in many settings.” – Adult Learning Magazine
From the Inside Flap
Most of us have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. But great communicators know that the best way to inspire, motivate, and persuade others is to infuse a human element into discussions through the simple telling of stories.
Stories help people feel acknowledged, connected, and less alone. Your stories help them feel more alive. To realize the power of stories is both an incredible opportunity and an awesome responsibility. Filled with enlightening anecdotes and practical guidance, Whoever Tells the Best Story Wins helps you to understand and use that power. You will be able to craft your own personal experiences into stories that will build consensus, win others over to your point of view, and enable better group decision making.
The book gives you a process for finding, developing, and using your own stories effectively. You'll learn how to craft specific, intentional messages that get your ideas across using universal story structures, including:
Who-I-Am Stories—What qualities earn you the right to influence someone? People need to know who you are before they can trust you, so get personal. Reveal who you are, as a person, by telling a story about a time, place, or event that reveals that you have the qualities your audience seeks.
Teaching Stories—Certain lessons are best learned from experience—some of them over and over again during a lifetime. Telling a story that creates a shared experience will change behavior much better than offering advice.
Vision Stories—The prospect of a worthy, exciting future can help to reframe present difficulties as "worth it," turning seemingly huge obstacles into small irritants on the path to a worthwhile goal.
Values-in-Action Stories—Values are subjective. To some, integrity means doing what their boss tells them to do. To others, it means saying no, even if it costs them their job. If you want to encourage a value, tell a story that illustrates in action what that value means in action.
I-Know-What-You-Are-Thinking Stories—Sometimes, people have already made up their mind about the ideas you're trying to get across. It is a valuable trust-building surprise for you to share their secret suspicions in a story that first validates and then dispels their objections without sounding defensive.
People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important—at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do.
Annette Simmons is president of Group Process Consulting, whose clients include NASA, the IRS, and Microsoft. She has been featured on CNBC’s Power Lunch and NPR’s Market Watch, and has been quoted in Fortune, The Washington Post, and other publications. She is the author of several books, including The Story Factor. She lives in Greensboro, North Carolina.
From the Back Cover
The missing ingredient in most failed communication is humanity. Yet the sense of human presence in communication is frequently elbowed out by dry "criteria" that obscures the real goal: establishing a true connection with your audience. Whoever Tells the Best Story Wins shows you how to use your own personal stories to get your ideas across and establish the kind of shared experience that will result in agreement. By adding an element of subjective thinking to your repertoire, you'll discover how to:
• gain people's trust • command attention • shift from everyday thinking into story thinking • amplify the points you're trying to make • manage the different interpretations that might be drawn from your objective data • help shape group decisions and actions • tell the six fundamental types of story
Filled with enlightening anecdotes, this practical guide gives you the tools you need to persuade, inspire, and influence others simply by doing something you already do every day: opening yourself up to the power of story.
"It's not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help."
—Seth Godin, author, All Marketers Are Liars
"Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life."
-- Daniel H. Pink, author of A Whole New Mind
"Storytelling is a critical leadership skill, but one that even the most talented managers neglect. In Whoever Tells the Best Story Wins, Annette Simmons tells us why we must all learn to tell a good story, and guides us through simple steps to master this important craft. If you seek to communicate with greater impact and conviction, this book is for you."
—Herminia Ibarra, The INSEAD Chaired Professor of Organizational Behavior
Most helpful customer reviews
42 of 42 people found the following review helpful.
Why Read a Second Book by Annette Simmons?
By Terry MacDonald
I just reviewed The Story Factor, and now I will share with you why Whoever Tells the Best Story Wins is another fabulous guide to building strong leadership through stories. The Story Factor told us the "what" and "why." This book covers that briefly in Part One and goes on in Part Two to tell us "how" and "where." It's a real challenge to find the stories worth sharing and tell them at the right time. Simmons shares from experience the six types of stories and provides a series of interactive exercises to help you! find and develop these stories.
As a fairly right-brain thinker already, I find her book affirming that my instincts in presenting ideas to others are on track. I do think this book will open a whole new world of ideas of people who are more linear and fact-based. I believe that stories are amazing conduits of information that channel deeply into the listener - when they are true at heart. It's a common message when you read through motivational books that you have to have faith in yourself, in your message, and in the moment. A book that really drove that home to me was "Success Secrets of the Motivational Superstars: America's Greatest Speakers Reveal Their Secrets."
So, why should you read a second book by Annette Simmons? Because she is telling the story of stories and making a serious impact on how people communicate today. Read about it today!
50 of 53 people found the following review helpful.
Corporate Videos Benefit from Stories
By Thomas R. Clifford
"This book is actually designed to help you pay more attention to the stories you tell."
Well said, Annette! (from page 22.)
So...
Are you paying attention to what stories are you telling?
Are you paying attention to what stories your company is telling?
As a filmmaker, I am passionate about telling stories from remarkable organizations. Personal stories is the DNA for corporate videos; it's the lifeblood.
We've all seen boring videos from organizations. Have you ever considered why they are boring?
Corporate videos are often boring because they lack a personal story with any emotion.
If you are looking to put emotion back into your life, your work or your presentations, Annette Simmons's new book is a fresh look on an ancient tool.
This new book on storytelling is remarkable for three reasons:
1. It's simple but extremely effective.
Annette's style and approach creates opportunities for anyone to begin re-framing their lives, their work and their future with new stories to tell.
2. It's thought-provoking.
If you haven't given too much thought as to who you are and why you are here, Annette will guide you step-by-step to discovering your personal story.
3. It works. Period.
Our brains are hard-wired for stories so why not consciously learn how to discover, tell and share stories that matter? Annette breaks the code for storytelling so you can implement the results right away.
I have shared "Whoever Tells the Best Story Wins" in meetings and the energy of the conversation instantly changes...everyone wants to chime in and share a story! Now, everyone has a new "frame" in which to proceed.
It's no wonder, then, it has become one of my favorite storytelling references.
Thanks, Annette, for a truly inspiring piece of work!
0 of 0 people found the following review helpful.
Awesome book on storytelling
By Christopher Calhoun
Awesome book and it has really helped me with my storytelling for business and pleasure. I highly recommend you read it.
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