Senin, 30 Juni 2014

[V592.Ebook] PDF Ebook The E-Myth Attorney: Why Most Legal Practices Don't Work and What to Do About It, by Michael E. Gerber, Robert Armstrong J.D., Sanford Fis

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The E-Myth Attorney: Why Most Legal Practices Don't Work and What to Do About It, by Michael E. Gerber, Robert Armstrong J.D., Sanford Fis

The E-Myth Attorney: Why Most Legal Practices Don't Work and What to Do About It, by Michael E. Gerber, Robert Armstrong J.D., Sanford Fis



The E-Myth Attorney: Why Most Legal Practices Don't Work and What to Do About It, by Michael E. Gerber, Robert Armstrong J.D., Sanford Fis

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The E-Myth Attorney: Why Most Legal Practices Don't Work and What to Do About It, by Michael E. Gerber, Robert Armstrong J.D., Sanford Fis

The complete guide to the business of running a successful legal practice

Many attorneys in small and mid-size practices are experts on the law, but may not have considered their practice as much from a business perspective.

Michael Gerber’s The E-Myth Attorney fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Attorney features:

  • A complete start-up guide you can use to get your practice off the ground quickly, as well as comprehensive action steps for maximizing the performance of an existing practice
  • Industry specific advice from two recognized legal experts that have developed a highly successful legal practice using Gerber’s principles
  • Gerber’s universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses

The E-Myth Attorney is the last guide you'll ever need to make the difference in building or developing your successful legal practice.

  • Sales Rank: #137686 in Books
  • Brand: Gerber, Michael E./ Armstrong, Robert/ Fisch, Sandford M.
  • Published on: 2010-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.82" h x .75" w x 5.90" l, .75 pounds
  • Binding: Hardcover
  • 178 pages

Review
Gerber's powerful insights have given thousands of entrepreneurs new control over their businesses. . . --Success magazine

Gerber loves to exhort people to develop powerful visions for their companies. --Fortune

From the Inside Flap
Running a successful legal practice is a juggling act. You need expertise in your area of the law to provide services to clients. You also need the know-how to run a small business. You've probably been well prepared by your education and experience for the technical ins and outs of legal practice. Yet what training has prepared you to run a business?

The E-Myth Attorney fills this knowledge gap, giving you a complete toolkit for either starting a successful practice from scratch or maximizing an existing practice's performance. Loaded with practical, powerful advice you can implement easily, this one-stop guide enables you to realize all the benefits that come with a thriving legal services business.

Combining the wisdom of renowned business development expert Michael E. Gerber and the legal expertise of attorneys Robert Armstrong and Sanford Fisch, The E-Myth Attorney equips you to:Liberate yourself from the predictable and often overwhelming tyranny of unprofitable, unproductive, and time-consuming routinesTransform yourself from a successful legal technician (attorney) into a successful legal-manager-entrepreneurRethink your practice, shifting from tactical thinking (working "in" your business) to strategic thinking (working "on" your business) Stop trading time for dollars Manage those processes through which people get things done, which becomes your ManagementSystem—for everything you do Implement innovative systems to produce consistent results as your practice growsTake the sanctity of time seriously, blocking time for entrepreneurial work and using a weekly planning toolCreate the story about your practice; this storybecomes the heart of your practice

Leading a legal practice can seem like a daunting task,with too few hours in the day, too many petty management issues, and problems attorneys at large firms don't seem to face. The E-Myth Attorney offers you a road map to create a legal business that's self-sufficient, growing, and highly profitable. Take your practice to levels you didn't think possible with this unique guide!

From the Back Cover
Praise for The E-Myth Attorney

"Twelve years ago I was introduced to the systems in this book by Robert Armstrong and Sanford Fisch. These visionaries transformed my estate planning practice and my life. Prior to meeting them and living the E-Myth Attorney life, I was an unhappy, struggling lawyer who wondered why I ever went to law school. I disliked the practice of law. The grind of it wasn't fulfilling personally or financially, but that changed forever. Thanks to the systems and ideas within these pages and the guidance of my mentors, Robert and Sandy, I am able to fully enjoy and thrive in my practice, helping people protect their families. That's why I went to law school. "
—Cheryl K. David, Law Offices of Cheryl David

"This is a NOW read for attorneys. Gerber, Armstrong, and Fisch hit the mark by applying E-Myth principles to the legal profession. The attorney's unspoken fear is 'What happens if I'm not here?' This book is a road map for creating systems that make a business out of a practice, one that works for you, not you for it. My seventeen-year association with Robert and Sandy created a breakthrough experience for my practice, my family, and my life. Live and apply these principles and watch what happens to your practice . . . and your life."
—Larry V. Parman, Parman & Easterday

"Between Michael Gerber's wisdom of 'systems' and Robert and Sandy's keen insight gained from coaching law firms around the country, this terrific book is transformational reading for anyone who wants to improve their law practice—and their life!"
—Paul A. Kraft, Frank & Kraft, A Professional Corporation, Attorneys at Law

"It is often said that there is more to the practice of law than being a good attorney. An abundance of knowledge and technical proficiency mean little if an attorney/owner lacks the ability to lead his associates, his staff, and his clients. It means little if the attorney/owner lacks the ability to manage the equalizer that favors none, which is time. If what you seek is a better, more balanced life, derived from an enlightened way to transform your law practice into a successful business that delivers quality legal services, and which is then transformed further into a successful enterprise that functions smoothly in your absence, then you should read and heed the pearls of wisdom contained in The E-Myth Attorney. If you care not, then you will be doomed to repeat the failures of so many who came before you."
—Stephen A. Mendel, The Mendel Law Firm, LP

The E-Myth Vertical series brings Michael E. Gerber's proven E-Myth philosophy to a wide variety of different professional practice areas. The E-Myth, short for "Entrepreneurial Myth," is simple: too many small businesses fail to grow because their leaders think like technicians, not entrepreneurs. Gerber's approach gives small enterprise leaders practical, proven methods that have already helped transform more than 60,000 businesses. Let the E-Myth Verticalseries boost your professional practice today!

Most helpful customer reviews

76 of 87 people found the following review helpful.
Very disappointing
By Herb Hunter
The best part about this book was that it did not cost me anything. It was and maybe still is given away for free in .pdf format on the web site of an estate planning lawyers organization. As a few others pointed out, the book is too basic to be of any real use as well as generic to the point of resembling a cut & paste version of past E-Myth books. This one was whipped up just for attorneys. Problem is, again as someone pointed out, ethical considerations regarding client confidentiality make the 'family business' model problematic than for say, a vacuum cleaner repair shop.

The book is not unlike much of what passes for business/marketing books these days, usually offered first as a thin, hard cover book for almost twenty five bucks, the content is often more than a blog posting masquerading as a book. This is true here. Moreover, the text is not just written to the level of a child, but presented in something called "hypnotic prose." Hypnotic prose is a method of writing taught as part of an overall marketing approach to get you one step closer to going to the related web site and signing up for a product or service therein.

Any lawyer with a modicum of training or experience in trial advocacy should be able to smell a pitch like this a mile away, just like the closing argument of an opposing counsel. Many books about e-commerce and web marketing promote this tiresome fad, but if there's one thing lawyers hate is being talked to like a jury full of idiots! Continuing to read while knowing I was just being tossed an obvious sales pitch left me cold.

If you're still interested, have a look around on the web and grab a free copy. You shouldn't have to pay for brochure-ware.

15 of 16 people found the following review helpful.
Required Reading for Small Law Firms & Sole Practitioners
By Stephen A. Mendel
As a young briefing attorney, a U.S. District Court judge once told me that there is more to the practice of law than being a good attorney. An abundance of knowledge and ability mean little if an attorney lacks the ability to lead his clients, associates, and staff. The attorney's knowledge also means little if the attorney lacks the ability to manage the equalizer that favors none, which is time. Therefore, in light of those challenges, if you seek an enlightened way to transform your law practice into a successful business that delivers quality legal services, and which is then transformed further into a successful enterprise that functions smoothly in your occasional absence, then you should read and heed the wisdom contained in The E-Myth Attorney. If you care not, then you risk repeating the failures of so many who came before you.

36 of 43 people found the following review helpful.
The perfect gift for your law school graduate.
By Cheryl David
In my 23 years as an attorney, I've been through many practice models. I've worked in a prestigious firm, worked for the Federal Government, worked in a small firm, operated in a partnership and ultimately opened my own firm. During the first half of my career, I was diligently searching for the model which would make me happy and allow me to honorably serve my clients and still have a balanced family life.

I've worked closely with the two gentlemen who helped write this book and I attribute my success and happiness as a lawyer and layperson to their coaching.

This book is the perfect primer for new law school graduates and seasoned attorneys seeking the answers which have alluded them in striking the right balance between life and law.

Unfortunately, while law school teaches you how to think like a lawyer, it does a poor job of teaching you how to operate in a law firm or run a legal business.

I've read all of Michael Gerber's books and heard him speak numerous times. I think he's right on point.

This book is a supplement to his other books and specifically addresses the challenging issues which cause attorney dissatisfaction and law firm failure. If you are a satisfied attorney you shouldn't read this book. It's not for you. If you are not happy, this is the place to start.

Legal practices are changing at a rapid speed. The old models are being replaced like yesterday's garbage. Successful, happy lawyers understand the skills involved in operating their practices as businesses. In my experience, this creates happy, satisfied clients. It's a win-win situation.

Two of my children are now in college, both wishing to pursue different passions. I've encouraged both of them to get business degrees and learn accounting, computer skills, social networking, human resources, entrepreneurship and the myriad of other components mentioned in this book which will allow them, as Michael Gerber has stated numerous times, "to work on their businesses, not in them". For those of us well past our college and law school days, it's absolutely imperative that we get these skills. Michael Gerber's books are great outlines to help us accomplish this very difficult task.

See all 36 customer reviews...

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The E-Myth Attorney: Why Most Legal Practices Don't Work and What to Do About It, by Michael E. Gerber, Robert Armstrong J.D., Sanford Fis PDF
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[W745.Ebook] Ebook Letters from New York Volume 3, by Lydia Maria Child

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Letters from New York Volume 3, by Lydia Maria Child

Letters from New York Volume 3, by Lydia Maria Child



Letters from New York Volume 3, by Lydia Maria Child

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Letters from New York Volume 3, by Lydia Maria Child

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1844 Excerpt: ... produce this, increasing interest in the sailor's welfare is a cheering omen. Of all classes, except the negro slaves, they have been the most neglected and the most abused. The book of judgment can alone reveal how much they have suffered on the wide, deep ocean, with no door to escape from tyranny, no friendly forest to hide them from the hunter; doomed, at their best estate, to suffer almost continued deprivation of home, that worst feature in the curse of Cain; their minds shut up in caves of ignorance so deep, that if religion enters with a friendly lamp, it too frequently terrifies them with the shadows it makes visible. Religious they must be, in some sense, even when they know it not; for no man with a human soul within him, can be unconscious of the Divine Presence, with infinite space round him, the blue sky overhead, with its million-worldlamps, and everywhere, beneath and around him, 'Great ocean, strangest of creation's sons! Unconquerable, unreposed, untired! That rolls the wild, profound, eternal bass In Nature's anthem, and makes music such As pleaseth the ear of God.' Thus circumstanced, the sailor cannot be ignorant, without being superstitious too. The Infinite comes continually before him, in the sublimest symbols of sight and sound. He does not know the language, but he feels the tone. Goethe has told us, in most beautiful allegory, of two bridges, whereby earnest souls pass from the Finite to the Infinite. One is a rainbow, which spans the dark river--and this is Faith; the other is a shadow cast quite over by the giant Superstition, when he stands between the setting sun and the unknown shore. Blessings on all friendly hands that are leading the sailor to the rainbow bridge. His spirit is made reverential in the great temple of Natur...

  • Published on: 2012-05-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .17" w x 7.44" l, .37 pounds
  • Binding: Paperback
  • 84 pages

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Minggu, 29 Juni 2014

[O387.Ebook] Fee Download The Metabolism Plan: Discover the Foods and Exercises That Work for Your Body to Reduce Inflammation and Drop Pounds Fast, by Lyn-Genet Re

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The New York Times best-selling author of The Plan is back to help listeners customize their diet and exercise less to lose more weight!

The Plan - the instant New York Times and USA Today best seller that helped listeners pinpoint which "healthy" foods were making them gain weight - has helped hundreds of thousands of people slim down. Now nutritionist Lyn-Genet Recitas shares her groundbreaking new 30-day program that helps listeners create a customized diet and exercise plan to boost their metabolism and burn more fat.

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  • Sales Rank: #13859 in Audible
  • Published on: 2017-01-17
  • Released on: 2017-01-17
  • Format: Unabridged
  • Original language: English
  • Running time: 560 minutes

Most helpful customer reviews

8 of 8 people found the following review helpful.
A fun one! Imagine going to a spa with your ...
By Dhugs
This book is a health bible. A fun one! Imagine going to a spa with your best friend and eating delicious food . Everything that is prepared is nutritionally balanced , clean and good for you. Welcome to the Metabolism Plan. This book is not like other " diet " books out there. This is a personalized anti-diet book. Throw all those ideas of what you think a diet is and welcome the science of finding out what makes your body happy. I am an RN and have been studying health and diet for over 30 years. Of course I have read everything. I followed the Plan as a 27 year vegetarian. I had to eat chicken on Day 3. Now that was scary at first but also eye opening. I finished the 30 Day Plan 22 pounds lighter . My thyroid was functioning well after several years of under functioning. I realized that through this amazing process anyone can shed that " middle aged" extra weight and get back to the best shape of their lives. The recipes are easy and delicious! Everything freezes perfectly. Lyn-Genet is your personal guide and friend through each chapter of the Metabolism Plan. It seems as though you have your best friend guiding you through the pages. I believe that we all need a manual on how " our" bodies work. The Metabolism Plan creates a individual private eating lifestyle based on YOU. No other diet or eating Plan does that or can offer the information that this book does.
I used to run marathons. Not anymore! I was completely over-exercising and causing my body to keep weight on due to inflammation. Now I am so happy doing my 30 minutes of yoga, sprinting and weight lifting 3-4 days a week. No more 4 hour runs for me! My body is happy and leaner than ever before.
I have seen many of my best friends and family lose 10 -20 pounds in 2 weeks and be able to discontinue their blood pressure , cholesterol, and depression medications while following the Plan. Amazing! The Metabolism Plan works for everyone. Food IS medicine . Get this book , read it and share it with all your friends.

12 of 13 people found the following review helpful.
I bought this book a month before it was released and had to wait but you can buy it now, so don't wait.
By Cyndie
I've had a lifetime of trying diet after diet that didn't work. My priority has always been to reduce the inflammation in my body so I could once again be healthy. Lyn-Genet's first book, The Plan, really opened my eyes to what was going on in my body. It's amazing what eating the right foods for your body can do for you. I had some things that I didn't quite figure out the first go-around but these things were addressed in more detail in The Metabolism Plan so I was able to figure out what I was doing wrong. The major addition to The Metabolism Plan is testing for exercise that works for you. I was running 50 to 70 miles per week and gaining weight, I thought how is that possible. Not long after, I was diagnosed with hypothyroidism. After reading The Metabolism Plan, I now understand how my workouts were causing me to gain weight and to have problems with my thyroid. I have purchased this book for some of my family members because their health depends on it. I highly recommend this book for anyone that wants to be healthy once and for all and the weight loss is a wonderful benefit!

2 of 2 people found the following review helpful.
I thought I learned it all from her first book ...
By Amazon Customer
I thought I learned it all from her first book! I lost over 40 lbs from The Plan and after reading The Metabolism Plan I've learned I don't have to constantly work out! With the busy lifestyle we all lead to day, it's comforting to know that I can work out three days a week and still maintain my weight, heck, I've even lost 5 more pounds! This is a must read if you're tired of overworking yourself and not getting anywhere.

See all 17 customer reviews...

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Sabtu, 21 Juni 2014

[L502.Ebook] Ebook Free Slow Sex: The Art and Craft of the Female Orgasm, by Nicole Daedone

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Slow Sex: The Art and Craft of the Female Orgasm, by Nicole Daedone

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Slow Sex: The Art and Craft of the Female Orgasm, by Nicole Daedone

The truth is: Most women do not have satisfying sex lives. SLOW SEX can change that.

Better sex is about one thing: better orgasm. This life-altering guide teaches men and women how to use the practice of Orgasmic Meditation-or OM-to slow down, connect emotionally, and achieve authentic female sexual satisfaction. The promise: In just fifteen minutes every woman can become orgasmic. And, with the right partner and the right technique, that orgasm could last and last!

For more than a decade, Nicole Daedone has been leading the "slow sex movement," which is devoted to the art and craft of the female orgasm. OM is the act of slowing down, tuning in, and experiencing a deeper spiritual and physical connection during sex. SLOW SEX reveals the philosophy and techniques of OM and includes a step-by-step, ten-day OM starter program, as well as OM secrets for achieving ultimate satisfaction. It also includes exercises to help enhance readers' "regular" sex lives, such as Slow Oral for Her, Slow Oral for Him, and Slow Intercourse.

This book is the argument for daily intimacy, and for paying attention as the foundation of pleasure, all with a focus on the female experience.

  • Sales Rank: #64824 in Books
  • Model: 25152563
  • Published on: 2012-05-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x .75" w x 5.50" l, .50 pounds
  • Binding: Paperback
  • 256 pages

Review
"Required education for every man on the planet." -Timothy Ferriss, New York Times bestselling author of The 4-Hour Body and The 4-Hour Workweek

"Ah! Combining meditative awareness with sexual peasure! What could be better--or more life-enhancing--than this?" -Christiane Northrup, MD, OB/GYN physician, and New York Times bestselling author of Women's Bodies, Women's Wisdom and The Wisdom of Menopause

"Slow Sex is the real deal on pleasuring a woman. For any guy who want his fifteen minutes of sexual fame, Daedone offers practical and inspired guide to the orgasmic big leagues." -Ian Kerner, sexuality counselor and New York Times bestselling author of She Comes First

"Daedone makes her arguments persuasively, with clear instructions and a knack for the just-right analogy or phrase. This is not another tantra book....OM practice should give many people a fresh and satisfying conduit to deeper sexual intimacy. Recommended." -Library Journal

"Daedone's philosophy is a refreshing counterpoint to the porny mainstream." -Salon.com

"At a time when many women feel pressured to add sex to their Superwoman to-do list without feeling like they get much in return, Slow Sex is a much needed and welcome invitation for women and men to strip down to the bare essentials of a woman's authentic sexuality so sex can fill her up, rather than deplete her. A must-read for any woman who hasn't fully accessed her orgasmic potential and yearns to more fully embody the intimacy and surrender a loving sexual relationship can bring to a woman's wholly healthy life." -Lissa Rankin, MD, OB/GYN, author of What's Up Down There and founder of OwningPink.com

About the Author
Nicole Daedone is the founder of the OneTaste retreat centers located in San Francisco and New York. She helped develop the OneTaste curriculum and train faculty based on her innovative approaches to relationships, healing and mindful sexuality. Mentored by Dr. Dean Barnlund, an early collaborator of Alan Watts, she writes, teaches and lectures on the relationship between language and spirituality, body and mind. Her undergraduate and graduate work was in gender studies and semantics.

Most helpful customer reviews

19 of 19 people found the following review helpful.
This practice was recommended to me by a mentor whom I trust
By Shivani Grail
This practice was recommended to me by a mentor whom I trust. I read the book and it was a WOW! I wanted to experience it. My husband read the book and agreed to give it a try to see. I was concerned about "What's in it for him?" Well apparently this is the booster rocked for personal growth and evolution. I never knew or appreciated the mystery and power of this space between my legs, hidden and rarely consulted. I'm learning how much beauty and power I have as a woman and that I'm the Source of this for my man. Pretty transformative.
We have taken the "How to Om" class and are enrolled to take the Relationship by Design course. Realized we have not deliberately Designed our relationship but have just responded as best we can as the situations of life arose. To be consciously co creating with a blueprint that satisfies both of us - another WOW!!! The Power of Orgasm is transforming Us, more Intimacy, More Connection, More Love!
Thank you Nicole Daedone

0 of 0 people found the following review helpful.
I feel it gives me good insight into connecting with my female lovers on a ...
By Randall Farnes
I haven't completed the book yet, but at about 50% the way through, I feel it gives me good insight into connecting with my female lovers on a cerebral and spiritual level.

1 of 1 people found the following review helpful.
A Must-Read!
By A. Mitchell
A must-read for enhancing intimacy!

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Rabu, 18 Juni 2014

[D222.Ebook] Download Pharmacy Law Exam: California Law, Federal Law, The Controlled Substances Act, Simplified Notes, ALL IN ONE: 2016 - 2017 Edition, by Tuan

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In the spirit of sharing knowledge, the price of the book is very reasonable. This book is designed specifically to assist students in preparing for the California pharmacy law examination which requires knowledge of specific details of the law. It is a SIMPLIFIED study guide to the current Federal and California pharmacy law which will put you on the fast track to becoming licensed pharmacist in the state of California. The book reviews the most important Federal and California pharmacy statutes and regulations which are required knowledge to successfully passing the examination. Look inside the book to see if the format fits your needs.

  • Sales Rank: #981635 in Books
  • Published on: 2016-06-28
  • Dimensions: 10.00" h x .32" w x 8.00" l,
  • Binding: Paperback
  • 142 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
I would not recommend this book
By plumeriapassion
The ludicrous typos and grammatical errors make this review book extremely difficult to follow!

I would not recommend this book.

0 of 0 people found the following review helpful.
This is a great resource for students preparing for the CPJE law portion of the exam
By Amazon Customer
This is a great resource for students preparing for the CPJE law portion of the exam. Topics are broken down logically and in a manageable format. The book is easy to follow and it is excellent. This book should answer all the questions people may have concerning the exam. It opens with the 2016 CPJE experiences that the past test takers thought about the exam and their feedbacks. Then follow by the actual CPJE sample questions. The result is that it put you in a mind set on how to organize the information in preparation for the actual exam. In all honesty, I would recommend you buy this book at least a year before taking your CPJE. It will give you a good idea of how to prepare and find what you are weak on. Then review this book again, before taking the exam.

0 of 0 people found the following review helpful.
Highly recommended because the notes is simplified
By Amazon Customer
CJPE 2016 experience are a collection of feedbacks of pharmacist candidates who already took the CJPE exam. Extremely, extremely, extremely helpful in my opinion. There are also CJPE sample questions which give me some idea of what to expect in preparing for the exam. The book has the federal law, and the California law all in one which save me time and money. I found the information presented can be applied in a retail and hospital setting. Highly recommended because the notes is simplified. Good luck to all because we are in the same boat.

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Pharmacy Law Exam: California Law, Federal Law, The Controlled Substances Act, Simplified Notes, ALL IN ONE: 2016 - 2017 Edition, by Tuan PDF
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Jumat, 13 Juni 2014

[G690.Ebook] PDF Ebook Quantum mechanics. Volume I, by Claude Cohen-Tannoudji, Bernard Diu, Franck Laloe

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Quantum mechanics. Volume I, by Claude Cohen-Tannoudji, Bernard Diu, Franck Laloe

  • Sales Rank: #1343502 in Books
  • Published on: 1977
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 898 pages

Language Notes
Text: English, French

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great book, conditions as described
By Amazon Customer
Great book,conditions as described.

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Senin, 09 Juni 2014

[C945.Ebook] Fee Download Making Innovation Work: How to Manage It, Measure It, and Profit from It, by Tony Davila, Marc J. Epstein, Robert Shelton

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Making Innovation Work: How to Manage It, Measure It, and Profit from It, by Tony Davila, Marc J. Epstein, Robert Shelton

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.

  • Sales Rank: #6410635 in Books
  • Published on: 2006-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.17" h x 6.36" w x 9.30" l,
  • Binding: Hardcover

About the Author

Tony Davila is a faculty member of Stanford's Graduate School of Business. Building on his doctoral work at the Harvard Business School, he works with both large industrial companies and Silicon Valley startups to design management control and performance measurement systems that drive innovation. He has been published in Harvard Business Review, Research Policy, and other leading journals.

Marc J. Epstein has been a visiting professor and Hansjoerg Wyss visiting scholar at Harvard Business School and a distinguished research professor at Rice University's Jones Graduate School of Management. He has been a senior consultant to leading corporations and governments for over twenty-five years, specializing in strategy implementation, innovation, governance, accountability, and performance metrics. Epstein has also served as a professor at Stanford Business School and INSEAD.

Robert Shelton is managing director of Navigant Consulting's Innovation practice. His client list is a "who's who" of innovative Fortune 500s, including leaders in the electronics, energy, health care, automotive, consumer goods, software, and aerospace industries. Shelton has served as vice president and managing director with Arthur D. Little and as managing director of the Technology and Innovation Management practice at SRI International (formerly Stanford Research Institute). His work has been referenced in media ranging from The Wall Street Journal to CNN Financial News.


© Copyright Pearson Education. All rights reserved.

Excerpt. © Reprinted by permission. All rights reserved.
MAKING INNOVATION WORK MAKING INNOVATION WORK: HOWTO MANAGE IT, MEASURE IT, AND PROFIT FROM IT INTRODUCTION

Much that is held as common wisdom regarding how successful innovation is managed is wrong. It seems that somewhere along the line, the correct set of rules of innovation have been misplaced, distorted, or simply misinterpreted. This is not to say that organizations are not innovative—obviously many are. But how and why these companies are innovative is very different than what many managers think.

This book challenges the prevalent misconceptions about innovation, and lays out the tools and processes necessary for an organization to harness and execute innovation.

The following chapters show that, contrary to popular belief:

  • Innovation does not require a revolution inside companies. What it does require is thoughtful construction of solid management processes and an organization that can get things done.

  • Innovation is not alchemy, with mystifying transformations. It's much more like the basic blocking and tackling of other key business functions.

  • Innovation is not primarily about creativity and having a "creative culture." Many companies find that coming up with good-to-great ideas is the easy part; the hard stuff is selecting the right ideas and implementing them.

  • Nor is it solely about processes and stage-gate tools. These do count, but tools and processes alone are not effective—they must be coupled with an organization, metrics, and rewards that can make things happen.

  • Innovation does not focus exclusively on cool new technology. Developing new business models and new strategies are every bit as important—sometimes more.

  • Innovation is not something that every company needs in large quantities. Innovation must match the opportunity and the competencies of the organization—sometimes, with good timing, a little goes a long way.

Making Innovation Work provides three new, important perspectives for senior managers:

  • Innovation, like many business functions, is a management process that requires specific tools, rules and discipline—it is not mysterious. Execution is simple once it is clear how the pieces fit together. Company executives typically complain that they cannot get innovation accomplished in their organizations. Making Innovation Work presents an integrated framework, formal processes and tools that all managers can use to create top- and bottom-line growth from innovation. The book describes how to use these standard management tools (such as strategy, organizational design and structure, management systems, performance evaluation, people, and rewards) to dramatically increase the payoffs from innovation investments.

  • Innovation requires measurement and incentives to deliver sustained, high yields. Remember the saying, "You can't manage what you can't measure"? That certainly holds true for innovation, but many managers have only paid lip service to this crucial aspect. Many companies measure the wrong things and provide incentives for behavior that corrodes the systems and processes that support innovation. Making Innovation Work shows how to use metrics and incentives to manage every facet of innovation from creating the ideas, through selecting and forming the prototype innovations, and all the way through to commercialization. The book has metrics and incentives that can be used by companies of all sizes, complexities, and in all types of industry.

  • Companies can use innovation to redefine an industry by employing combinations of business model innovation and technology innovation. This book shows how to integrate changes in the existing business model and technology to redefine the competitive environment of an industry—the way Apple Computers did with the sequential introduction of iPod (a technology change) and iTunes (a business model change). Most companies are significantly better at one or the other, but few have a truly integrated capability for both significant business model and technology innovation. Making Innovation Work presents a unique framework that allows management to harness the power of both business model innovation and technology innovation and by combining them, create competitive advantage, grow, and significantly affect the direction of the industry.

  • The truth is that there is not much that is truly new about innovation. The basics have not changed for centuries. However, we have become smarter about managing innovation. By analyzing what has worked really well and what has not, Making Innovation Work provides new insights into how to execute innovation. It breaks things into manageable pieces that can be applied in any company.

    Two ideas shape the foundations of this book:

    Innovation is a necessary ingredient for sustained success—it protects your tangible and intangible assets against the erosion of the market.

    Innovation is an integral part of the business, and as such it has to be managed—it is not a "nice-to-have" element or something that occurs on its own.

    Innovation is imperative to grow your top and bottom lines. Innovation produces changes that are essential to survival of the company.

    Innovation is not about secret formulas; it is about good management. The book identifies the seven Innovation Rules of good innovation management:

    • Strong leadership that defines the innovation strategy designs innovation portfolios, and encourages truly significant value creation.

    • Innovation is an integral part of the company's business mentality.

    • Innovation is matched to the company business strategy including selection of the innovation strategy (Play-to-Win or Play-Not–to-Lose).

    • Balance creativity and value capture so that the company generates successful new ideas and gets the maximum return on its investment.

    • Neutralize organizational antibodies that kill off good ideas because they are different from the norm.

    • Innovation networks inside and outside the organization because networks, not individuals, are the basic building blocks of innovation.

    • Correct metrics and rewards to make innovation manageable and to produce the right behavior.

    We have spent our lives working on innovation. This book is the result of years of research in the field as well as through surveys grounded on a thorough analysis of the academic and practical literature and extensive experience working with companies to enhance the value they create from innovation. Specifically, we have identified what companies need to do to become more innovative and to improve performance in innovation—and we understand why some companies fail at innovation. As part of our analysis, we examined the practices of leading companies in a range of industries through extensive surveying and numerous company interactions. In addition, we have talked with and helped senior managers in the companies in a variety of contexts and deeply researched their management practices.

    Corporate CEOs that we've interacted with repeatedly mention their dissatisfaction with the innovation in their organizations. In some cases, incremental innovation crowds out larger innovations, leading to an unbalanced portfolio that rewards short-term at the expense of long-term survival. Sometimes these managers blame bureaucracy; in other instances, culture is the identified culprit. However, they all perceive selected elements of their organizations as working against the kind of innovation that is necessary to compete today. Some managers have even given up on their organization; they feel that their only hope is to buy innovation outside the organization and leverage their market power to generate value. For many, that could be a fatal mistake.

    There is no silver bullet for innovation, no one formula or structure for innovation that will work for every organization. However, our research has shown that there are clear ways in which companies can improve their innovation results, create value, and grow.

    Because the "how" of innovation is all-important in determining results, this book does what books focused on innovation strategy cannot—Making Innovation Work provides the context, framework, tools, and operating guidelines to actually make innovation happen better in your organization. And it provides the approaches to tailor innovation to a company's particular situation, business strategy, culture, technological acumen, and appetite for risk.

    Making Innovation Work goes beyond ideas and inspiration to offer practical, tested advice on how to create value from the innovation investment on the level of day-to-day processes, as well as at the strategic level. It describes how to maximize your company's value by integrating the different types of innovation—incremental, semi-radical, and radical—and creating a balanced portfolio of innovations. And the book covers the entire chain of innovation tools from A through Z, so it is possible to troubleshoot your company's situation and identify what needs to be improved to maximize value for your company's particular situation and need.

    Objective of This Book
    • Where is your company?

    • Evaluating the innovation state of your company

    • Assessing the options going forward

    • How to design an innovation strategy

    • Adapting an innovation strategy that fits your company

    • Creating a balanced innovation portfolio

    • How to manage innovation

    • Fighting organizational antibodies—from bureaucracy to not-invented-here syndrome

    • Leveraging technology to design the innovation processes

    • How to measure and reward innovation

    • Designing measures that encourage innovation

    • Incentives and recognition for innovation success

    A Word About the Book

    The seven Innovation Rules are guiding principles for executing innovation in any company, business unit, non-profit organization, or government entity. You can attain the goals embodied in the Innovation Rules by using the standard management tools—strategy, structure, leadership, management systems, and people. Because organizations are complex, no single tool is sufficient to reach any one of the goals. Every one of the Innovation Rules requires several tools as shown in Figure I.1. Black indicates that the topic is analyzed to significant depth in the chapter, gray indicates that the topic addressed to some extent, and white indicates that the topic is only slightly touched upon.

    FIGURE I.1
    INNOVATION RULES AND MANAGEMENT TOOLS.

    For example, the first goal, Exerting Strong Leadership, requires that the CEO and the management team focus primarily on defining the innovation model, selecting the innovation strategy, and enabling the correct culture. Leadership has special responsibility for managing those three tools.

    Leadership needs to define the role of business model innovation and technology innovation for the company (such as by defining the Innovation Model). Both are important to successful innovation, but often a company does not have the full set of capabilities required to deliver effective combinations of both. Without a clear, accepted definition of the innovation model and an understanding of the importance of both business model innovation and technology innovation, a company will not be able to create industry changing innovations or avoid being blindsided by innovations that they cannot effectively counter. For example, overreliance on technology innovation led to HP's inability to match Dell's business model change selling PCs and servers via the Internet.

    In addition, effective leadership requires a clear decision on the innovation strategy, selecting either a Play-to–Win (PTW) or a Play-Not-to-Lose (PNTL) strategy. A company can execute one strategy or the other, but it cannot do both effectively. Without a clear decision on the roles of technology change and business model change in that strategy, the execution becomes muddled and resources are not properly allocated. For example, the R&D department might decide to produce major breakthrough technologies for new products, consistent with a PTW strategy, while the business unit managers have decided that they need to provide strong support for existing products. The product managers are focusing on the ability to stay even competitively, consistent with a PNTL strategy. This conflict results in costly inefficiencies and nasty internal fights. Selecting the strategy and ensuring alignment in the organization is leadership's responsibility.

    Managing the innovation model and selecting the strategy are keys to short- and medium-term success; however, preserving the beneficial elements of the existing culture of the company and changing the deleterious elements is the key to long-term success. Leadership needs to be involved in the cultural aspects of innovation. A company that does not monitor its innovation culture and make improvements to selected portions will see its competitive advantage wither over the long haul. This is what happened to Polaroid as the company found itself stuck with an innovation culture that was mired in old mindsets and practices. And Polaroid is not alone in this regard; maintaining the correct culture is a challenge for every successful company. Success often creates cultures that are unwilling to change. Leadership should be held accountable for the innovative culture of the company, and the leaders should be judged on how effectively they contribute to capabilities for long-term, sustained innovation as well as short-term growth.

    Defining the innovation model, selecting the strategy, and guiding the evolution of the culture must be the major responsibility for the senior management team. No one else can shoulder that responsibility as effectively.

    Leadership's secondary focus should be on metrics, rewards, and organizational learning. Leadership should oversee the development and implementation of metrics and rewards to ensure that they support the company strategy and culture. Measurement precedes management (as in 'what gets measured gets managed') and rewards reinforce acceptable behavior. Leadership should also be held accountable for oversight of organizational learning and change because a company must be able to meet changing conditions and new challenges.

    Finally, attaining the leadership goal requires a lower level of involvement (oversight and guidance) on the innovation organization and the processes. Otherwise, these elements could significantly hinder the innovation effort. However, the CEO and the senior executives do not need to be intimately involved in designing and operating these elements of innovation. That is primarily the job of others, using the guidance and direction from the selected strategy and the portfolio.

    This is one example. The following chapters describe how to achieve each of the seven Innovation Rules using the standard management tools.

    Execution of innovation is actually not any more difficult than other management activities, such as manufacturing or financial control. However, there are many half-truths and myths surrounding innovation that have made it appear more complex than it is. Making Innovation Work replaces the myths and half-truths with clear direction on how to manage and execute innovation in any organization.


    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    Not very good.
    By Diane L Fanger
    A resource for the innovator. I found the book to contain some errors. Terms such as Output and Outcomes were incorrectly used and interchanged throughout chapter 6. It's hard to accept it as a reliable resource for this reason. I would not recommend this book.

    0 of 0 people found the following review helpful.
    It is very interesting
    By ArturoRRG
    I bought this book because it is a textbook for one of my grad school subjects. It is very interesting and comes with a lot of real life examples from the top corporations around the world. It is very easy to read and understand. This is one of the few textbooks that I started reading and didnt stopped until it was over.

    0 of 0 people found the following review helpful.
    It is ok
    By Jose
    This book is ok. I have no more to say. It helps to understand some things about innovation but it lacks some important points.

    See all 28 customer reviews...

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    Jumat, 06 Juni 2014

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    Muller and Kirk's Small Animal Dermatology, by William H. Miller Jr., Craig E. Griffin, Karen L. Campbell

    Covering the diagnosis and treatment of hundreds of dermatologic conditions, Muller and Kirk's Small Animal Dermatology, 7th Edition is today’s leading reference on dermatology for dogs, cats, and pocket pets. Topics include clinical signs, etiology, and pathogenesis of dermatologic conditions including fungal, parasitic, metabolic, nutritional, environmental, and psychogenic. This edition includes full updates of all 21 chapters, and more than 1,300 full-color clinical, microscopic, and histopathologic images. Written by veterinary experts William Miller, Craig Griffin, and Karen Campbell, this resource helps students and clinicians distinguish clinical characteristics and variations of normal and abnormal facilitating accurate diagnosis and effective therapy.

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    • Published on: 2013-08-07
    • Released on: 2013-08-07
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    Most helpful customer reviews

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